Worklife in practice at Zoku Amsterdam

Led by renowned design journalist Katie Treggiden, there was a lively discussion around some of our research findings. This included worklife, which refers to the increasingly blurred lines between our personal and professional lives, alongside analysing interesting demographic splits in the data.

Zoku: Putting worklife into practice

The event was held at Zoku as the concept behind it mirrors the findings in Rethinking Workplace. Developed by design agency, Concrete Architectural Associates, it comprises a space that is conducive to work, without feeling like an office – or a hotel or restaurant, for that matter.

Lead designer Murc Wymenga has created a hybrid space that includes several ‘zones’ to suit a range of working styles. From the greenhouse, encouraging ‘deep work’, to the social kitchen area set-up for collaboration, the concept blends the best areas of people’s professional and personal lives to appeal to all working styles and tasks.

To find out more about the live event, our key research findings and the Zoku concept, watch our video. And for more insight into ‘worklife’, read our post: What is worklife and why does it matter?

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