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Dutch Design Week 2019: Concentration, co-creation & celebration

By Anette Timmer in tgi live

Posted on December 18th 2019 2 3 minute read

Dutch Design Week may have closed its doors for another year, but we’re continuing to experience an overwhelming response to our Fluid Forces exhibit online. Our installation sat alongside the work of over 2,600 designers and was visited by more than 335,000 guests. A huge thank you to all those that came along, and for those that couldn’t make it, here we share some of the show’s highlights...

Fluid Forces

With our exhibit Fluid Forces, we set out to create a total interior environment exemplifying some key workplace sector themes. To achieve this, we collaborated with a range of designers from around the world in order to tell one cohesive story.

The exhibit was divided into three rooms, each with its own theme: Celebrate, Co-create and Concentrate. Every one conceptually reflected the tasks that would ordinarily be performed in a space of that kind – whether group collaboration or heads down work.

Storeys Journal launch

In addition to the Fluid Forces exhibition, Tarkett unveiled the workplace edition of Storeys Journal – a publication created in partnership with futures research agency, FranklinTill.

Proposing a “radical new workplace for humans, not resources”, three key facets to a more human-centric working environment are covered: Convivial, Nourishing and Fluid. Through sector case studies, emerging innovations and industry research, each trend is substantiated for its longer term impact.

As Julian Ellerby, Strategy Director at FranklinTill, explains: “At FranklinTill, we don’t believe in short term trend chasing and creating ‘newness’ for no reason.

“We try to look at the big picture – really connecting what’s happening on a macro level in terms of technological and environmental changes, for example, and understanding how they translate into design and aesthetics; aiming to create long term innovation that has purpose.”
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Sustainability

This year, sustainability was, of course, at the forefront of Dutch Design Week activity. Tarkett has done a lot of work in this respect over the last ten years, ‘closing the loop’ with its products being made in a way that lessens the burden on our environment. This means that when we collaborate, we are granted a platform to be playful and truly free in our creative thinking.

We’re already looking ahead to next year’s Dutch Design Week event, but, in the meantime, stay tuned for more future workplace themes from The Great Indoors.

Watch our highlights video from Dutch Design Week above for a visual look at Fluid Forces in situ, and read more about the exhibit’s inspiration here.